Rathin Sinha, Chief Marketing Officer, Navisite, Inc., Andover, MA in Spoke's business directory

Rathin Sinha

Chief Marketing Officer

400 Minuteman Road
Andover, MA 01810

http://www.navisite.com

Rathin Sinha is a marketing, strategy and internet executive with a proven track record of building and growing internet and high-tech businesses and helping companies save money through operational efficiency.

Rathin built an on-line direct to customer business at Monster.com and led growth to $125 mm. Earlier he launched eCommerce channel for Kinko's, and introduced two on-line marketplace ventures for Standard Register. Previously as a consultant at Mitchell Madison he delivered $200 mm savings to clients through deal negotiations and structured spend management.

Rathin is currently the VP and General Manager of eCommerce at Monster.com and previously held several executive (VP/Director/GM) positions in Marketing, Strategy and Operations at leading companies, and consulting roles as an independent or with top-tier firm.

Rathin earned a B.S. with honors from the IIT in India, Masters from UCBerkeley, and MBA from the UCLA Anderson School of Management

Tags:

Navisite, Inc. - MA - Tobacco stemming/redrier - Chief Marketing Officer

- Work

Experience

Monster.com VP & General Manager, eCommerce	9/2003 - Current
Reporting to the President, business leader responsible for growth and P&L of direct to customer business unit. Lead functional and cross-functional teams for on-line/offline marketing, product/pricing, web-site and sales/service programs. Additional interim roles as VP of Business Development, VP of Customer Relationship Marketing Grew sales of business unit to $125MM in 3 years, and delivered 50% plus annual growth in key metrics of sales, operating margin, new customer count, retention rate and ROI of marketing investments Implemented segmentation driven sales and direct marketing programs using on-line media, search, e-mail, direct mail, web-site and related viral and loyalty tools to double customer base with >2.0 ROI Launched site experience based on MVT optimization to grow traffic monetization, lead capture, conversion and up-sell/x-sell; Introduced local pricing and expanded product line to increase AOS Introduced in-shore/off-shore in-bound/out-bound telesales and service programs to acquire and grow small business customers by combining on-line self service with rep assisted sales cycle execution
Standard Regoster VP, Marketing & Strategy	2001 - 2003
Reporting to the President, functional leader responsible for strategic planning, marketing execution and new business development for top line growth leading a team of product, marketing, pricing and strategy professionals Led data analysis to pinpoint market opportunity by segments, and developed integrated product and marketing programs using print ad, direct mail, trade show, sponsorships, and other vehicles Launched new business venture for direct to customer ecommerce purchase and fulfillment, and introduced new digital document solutions to grow sales from existing and new customers Developed business unit strategies for acquisitions, alliances, product launch, market entry including assessment and design of sales, marketing, technology and operational program to drive sales